Smart Shopping
Yellow Stickers
Markdown timings by chain, end-of-day wins.
Every UK supermarket marks down stock that won't sell tomorrow. The discounts get savage — 90%+ off bread, meat, and ready meals — but the timing varies by chain, by store, and even by which manager is on shift.
The sites below cover the markdown calendar in detail, plus the apps (Olio, Too Good To Go, Refoody) that essentially digitise the yellow-sticker hunt.
Where to look
5 vetted links
- Markdown Reduction TimesMSE's guide to when each chain marks down.
- Yellow Sticker TrackerActive community sharing finds in real time.
- Too Good To GoSurprise bags of soon-to-expire food. Effectively yellow stickers via app.
- OlioSupermarket surplus shared via local volunteers, free.
- RefoodyNewer UK app focused on supermarket end-of-day surplus.
Articles
2 stories
Use-by, best-before, and the freezer: making a yellow-sticker haul last the month
A 90p chicken is only a bargain if you can use it. The date-label rules, what freezes well, and how to turn a £6 markdown haul into a fortnight of dinners instead of Tuesday's bin bag.
19 Jun 20264 min read
Yellow sticker hunting: the art of the supermarket markdown
Every supermarket throws food away every night. With a little timing and a freezer, a third of that ends up in your kitchen for pennies.
10 Apr 20262 min read